As used by…

In-Person Dial Testing

For focus groups & other live research sessions

As the worldwide developers, sellers and servicers for the Perception Analyzer® dial testing system, we are your go-to resource for any-and-all in-person dial testing needs, including consulting services and system purchases.

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Online Dial Testing

FOR ONLINE SURVEYS, VIRTUAL FOCUS GROUPS OR COMMUNITIES

Using state-of-the-art, online dial testing tools, we deliver the same rich moment-to-moment results that you’ve come to expect from our in-person Perception Analyzer dials, giving you the ability to do online testing on any form of recorded media.

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Kristin Luck, Serial Storyteller

SHE KNOWS HOW TO HOOK 'EM

Ever wonder why it’s so hard to tear yourself away from a good story? It’s because of “the hook.” That one authentic message that bridges the gap between storyteller and audience. Kristin Luck is a bonafide rockstar at helping businesses find their hook by identifying messages that resonate. Her approach isn’t rocket science or magic but sound market research.

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